At ValuQ, privacy is not a feature we bolt on—it is the entire point. We built this platform on a simple belief: your personal details should only be shared when you actively choose to share them.
This Privacy Policy explains how we handle your information. If you are a homeowner using ValuQ to get property valuations, an estate agent on our platform, or anyone else interacting with our service, this policy applies to you.
Please read this carefully. If you have questions, email us at privacy@valuq.co.uk.
1. What we collect
We collect different information depending on how you use ValuQ.
If you are a homeowner requesting valuations:
- •Postcode sector (e.g. SW1A 2)
- •Property details: type, size, condition, features, age
- •Photos of your property
- •Seller context: whether you are ready to sell, preferred timeline, desired price range
- •Your email address (to send valuations)
- •Only when you choose to connect: your full name, phone number, email, and full property address
If you are an estate agent:
- •Agency name and contact details
- •Your name, email, and phone
- •Agency credentials and regulatory information
- •Postcode sectors you cover
- •Your valuations, fees, and services
- •Login details (encrypted)
- •Usage data: how often you check leads, response times, acceptance rates
From everyone:
- •Device and browser information
- •IP address
- •Pages visited and time spent
- •Referring site
2. Why we collect it
- ✓To match homeowners with relevant local agents (based on postcode sector, not personal identity)
- ✓To provide valuations and allow you to compare them
- ✓To enable connection only when you choose
- ✓To prevent fraud and abuse
- ✓To understand how the platform is used and improve it
- ✓To communicate with you about your requests, responses, or account
- ✓To comply with UK law (tax, anti-money laundering, consumer protection)
3. How we use your data
For homeowners:
Phase 1: While you submit
Your postcode sector, property details, and photos are shared with estate agents in your area. Your name, email, and full address remain hidden.
Phase 2: While agents respond
Agents see the property brief and submit their valuations, fees, and services. Your personal details remain completely private.
Phase 3: When you connect
If you choose to connect with an agent, we share your full name, phone, email, and address with that agent only. No other agents see your details.
For estate agents:
We use your data to:
- •Send you property briefs in your coverage areas
- •Display your valuations to sellers for comparison
- •Show you analytics on your response rates and performance
- •Help you manage your team and track leads
- •Comply with regulatory obligations
4. Who sees your data
We never sell your data. We share it only in specific, limited ways:
Estate agents in your postcode area
See your property brief (type, size, condition, photos) but not your personal details—until you choose to connect.
Specific agents you connect with
See your full name, contact details, and address. No other agents see this.
Our service providers
We use vendors for hosting, email, payment processing, and analytics. These vendors are contractually bound to protect your data.
Legal authorities if required
Only if we are required by law (court order, regulatory demand).
5. Your rights under UK GDPR
You have rights over your personal data:
Right of access
Request a copy of all personal data we hold about you.
Right to rectification
Correct inaccurate or incomplete information.
Right to erasure
Request deletion of your data (subject to legal obligations).
Right to restrict processing
Ask us to limit how we use your data.
Right to data portability
Get your data in a portable format.
Right to object
Object to our processing (e.g., marketing emails).
To exercise any of these rights, email privacy@valuq.co.uk. We will respond within 30 days.
6. Cookies
We use cookies to recognize you, remember your preferences, and understand how you use ValuQ. See our Cookie Policy for details on how to manage them.
7. Data retention
We keep your data only as long as necessary:
In some cases, we are required to keep data longer for legal or tax compliance.
8. International transfers
ValuQ operates in the UK and processes data in the UK. If we partner with service providers outside the UK, we ensure they meet UK GDPR standards through Data Processing Agreements.
9. Security
We take security seriously:
- •Encryption in transit (HTTPS for all connections)
- •Encryption at rest for sensitive data
- •Regular security audits and penetration testing
- •Staff training on data protection
- •Access controls: only staff who need access can see personal data
- •Incident response plan in place
If a security breach affects your data, we will notify you within 72 hours as required by law.
10. Contact us
Questions or concerns about this policy? Contact our Data Protection Officer:
ValuQ Ltd
Data Protection Officer
Email: privacy@valuq.co.uk
Address: England & Wales
Registered: Company House
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
This Privacy Policy was last updated March 2026. We will notify you of material changes by email or prominent notice on our site.
Note: This is a template privacy policy. Before using in production, please have it reviewed by a qualified UK solicitor to ensure compliance with your specific circumstances and applicable laws.